TIPPING POINT

TIPPING POINT بقلم Malcolm Gladwell ... The Three Rules of Epidemics The Law of the Few : connectors, mavens, and salesman The Stickiness Factor : Sesame Street, Blue's Clues, and the educational crisis Summary: In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.